1. Understand the landscape

• Show you where people are talking about your company and what they are saying
• Educate you on social networks, social media trends and best practices

2. Uncover your potential

• Study your business model, ecosystem, previous efforts and marketing goals
• Define a social media strategy for extending your brand into the lives of your customers in a relevant, sustainable way

3. Focus your resources

• Review your project resources
• Right-and left brain ideation
• Build a tactical plan to realize your potential through break-out concepts and ideas

4. Execute!

• Design, develop, deploy, debrief, iterate.